This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:Both provide mega-markets for almost every product and serviceBoth have platforms that will dramatically reduce the company's global cost structureBoth have platforms that will significantly boost the.
Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage pdf free download
Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage download
Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage read online
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